Writing this after finishing my first bottle, which lasted ~10 weeks with 2x pumps both AM and PM. A really fantastic product all around! I love that it's in an opaque, airless pump rather than a translucent and/or dropper bottle. Once it ran out, I couldn't feel any left over product when I shook the bottle, so knowing the pump still got everything out was nice. I do feel like my skin is noticeably brighter and more even. I feel like there was a noticeable difference within ~one week of use. With each application, the serum also leaves an immediate, beautiful glow. The texture is light/thin and absorbs quickly. As someone with asthma/sensitive to scents, I REALLY appreciate this is fragrance-free. It does have a noticeable smell from the ingredients themselves, but I stopped noticing it once I got used to it. It's also not a bad smell, just noticeable—regardless, better than had it been covered up with fragrance! Also I should call out I have hormonal acne from PCOS/PMOS, and so my skin is on the more sensitive side. The last few vitamin C serums I've tried broke me out, so I had low hopes this one would work... happy to report zero reaction and my skin tolerates twice daily use! I'm now onto my second bottle and plan to continue using this product long term